4 Quick tips to Optimise your Product Pages
The following is a guest post from Taras Kopchak who is a Marketing Manager at Cart2Cart, an automated shopping cart migration service founded in 2009.
Elite Paris boutiques are setting up amazing window cases, Walmart is neatly decorating its product shelves, all the salespersons are running like mad and you… And you’re optimizing the only charming weapon of yours - the product page. Though it doesn’t look to be so much fun as a showcase installation, product page optimization has a greater importance on a conversion rate than any knick-knackery out there. So how do you drive sales and help customers to make a decision worthwhile of Shakespeare himself? “To check out or to abandon?” - there is only one correct answer. The following are a few tips to help your product page increase your bottom line.
Improve Your Images
You probably already know that the image is one of the most powerful impression forming components of your product page. And while ⅔ of customers consider images to be VERY important, the same number of retailers neglect or underestimate them.
Write Award-Winning Product Descriptions
Your products mean nothing without a paragraph of passionate text that creates the feel of discovery and instils an urgent desire to purchase. So ensure that writing qualitative descriptions is a top priority of your “to do” list.
Create Positive Social Proof
What is social proof? It is a marketing tactic aimed to ease the minds of suspicious customers. While shoppers are treating product descriptions skeptically, they like to hear from their own tending to be more trustful of other customers than of merchants. That is why creating a positive social proof on your product page matters.
Even the most motivated shoppers occasionally cast doubt at the last minute getting worried about the shipping, return policies, and warranties. There is a remedy: to remove concerns that stand in the way to committing a purchase, provide your customers with adequate information and a clear call to action.
Product page optimization is a case where going the extra mile is worth the effort. So don’t put it on the long finger, analyze what enhancements your product page requires and take care of them.
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